Jessica Alba is serious about making sure her brand complies with the strictest organic standards. The Honest Company, co-founded by Alba along with Brian Lee, the company’s CEO, has joined the Organic Trade Association.

“The Honest Company is committed to building a healthy and more conscious future to support ethical consumerism,” said Alba, who is also the company’s chief creative officer. Alba continued, ”With our OTA membership, we can make an even greater impact within the organic marketplace and continue to set standards for transparency and safety.”

Brian Lee, co-founder/CEO, The Honest Company, added, “We are honored to join the Organic Trade Association, an important partner aligned in a mutual goal of bringing greater awareness around the benefits of certified organic products. We’re dedicated to OTA’s mission of promoting and protecting the growing organic sector and look forward to working with them and their incredible network to make our growing portfolio of certified organic products more accessible to consumers.”

About the OTA

The Organic Trade Assocation is a membership-based business for the organic industry in North America, and it has more than 8,500 members in the U.S. OTA member companies qualify for membership by offering certified organic products, or by supporting services that serve the organic industry business.

The Honest Company’s Organic Products

The Honest Company markets more than 100 products across a wide range of consumer categories, including baby, personal care, home care, and vitamins & supplements.

Currently, the brand offers over a dozen organic products that strictly comply with either the U.S. Department of Agriculture (USDA) organic standards, or are made with Global Organic Textile Standards (GOTS) materials. The products that comply with the USDA’s standards are labeled with the USDA Organic Seal in accordance with the National Organic Program.

The Honest Company’s certified organic bath and personal care products include its Organic Healing Balm and Organic Baby Powder; while the brand’s feminine care Products are made with GOTS certified organic cotton.

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